Bajaj

Bajaj - Indian vehicle manufacturer. The company is based in Pune, has factories in Chakan, Aurangabad and Pantnagar. Produces and exports scooters (rickshaws), motorcycles, cars. The owner of the company is Rahul Bajaj, whose fortune is estimated at over $ 1.5 billion. Among his assets is a part of KTM shares in the amount of 39.3%.

The basis of Bajaj's success in the 90s is that we have captured market trends. It is useless for the buyer to offer a slightly improved product - in order to interest him, you need to give him something really new. And we made a bet on the Pulsar sport bike (and a sport bike in India - any motorcycle is more than 125 cm³), and we were not mistaken - now every second sport bike sold in India is a Bajaj motorcycle.