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Eng

Bajaj

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   Motorcycles Bajaj

The company was founded in 1945 and was originally engaged in the import of Italian scooters - two-wheeled Vespa and three-wheeled Ape. In 1959, the Indian government acquired a license and transferred production rights to Bajaj Auto. In 1970, the company launched its 100,000th scooter (until 1971 they carried the Vespa brand), and by 1977, it had already produced the same number of scooters annually. In 1986, production reached half a million cars a year, and in 1995, a million. But by the end of the century, sales began to fall. The situation was saved by the Rajiv Bajaj child, who debuted in 2001, the Pulsar motorcycle with 150 and 180 cm³ motors. In the Indian market, dominated by 100 cc Hero-Honda, Pulsar is a real sport bike. In 2007, sales began on the 220 cc version of the Pulsar, India’s most powerful and fastest motorcycle.

Bajaj - Indian vehicle manufacturer. The company is based in Pune, has factories in Chakan, Aurangabad and Pantnagar. Produces and exports scooters (rickshaws), motorcycles, cars. The owner of the company is Rahul Bajaj, whose fortune is estimated at over $ 1.5 billion. Among his assets is a part of KTM shares in the amount of 39.3%.

The basis of Bajaj's success in the 90s is that we have captured market trends. It is useless for the buyer to offer a slightly improved product - in order to interest him, you need to give him something really new. And we made a bet on the Pulsar sport bike (and a sport bike in India - any motorcycle is more than 125 cm³), and we were not mistaken - now every second sport bike sold in India is a Bajaj motorcycle.

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